What are consumer preferences on Amazon Saudi during peak seasons?
The majority of Middle Eastern consumers are young and enthusiastic about online shopping. They show a strong preference for luxury goods and are relatively less price-sensitive. This opens up attractive profit margins, especially for sellers offering premium products.
1. Electronics
Electronics continue to dominate sales in the Middle Eastern market. Items such as smartphones, Bluetooth earphones, and gaming console accessories are particularly popular. These products meet everyday needs and also reflect the region's strong interest in cutting-edge technology.
2. Home and Personal Care Products
There is high demand for home goods and personal care items during peak seasons. Home essentials like power strips, USB cables, tumblers, and mattresses help consumers create a comfortable living space. Meanwhile, items like hair dryers, straighteners, and blushes cater to personal grooming needs and self-care routines.
3. Fashion Accessories
Fashion accessories are another popular category. Products like press-on nails, false eyelashes, and nail polish are well received. Though priced higher than local alternatives, they remain attractive due to their trendy designs and comparable quality.
4. Digital Payment Preference
Lastly, it's important to note that Middle Eastern consumers are increasingly opting for digital payment methods. Therefore, sellers should ensure that their payment options are convenient and secure to match evolving buyer expectations.
Ontask Express focuses on the Saudi special line, providing customers with efficient and reliable Saudi door to door logistics, with a focus on the Middle East region. With overseas warehouses in Jeddah and Riyadh, along with a self-managed Chinese delivery team, we empower Chinese products to go global and benefit all humanity!