Saudi Cargo, What is the purpose of brand export filing? In simple terms, the purpose of brand export filing is to protect your brand rights and avoid infringement issues during the export process.
A brand authorization letter is a document issued by the brand owner or authorized representative, granting permission to another company or individual to use the brand. Therefore, to export products under a specific brand, you must first obtain authorization from the brand owner or representative and then provide the brand authorization letter for customs declaration.
If your brand has already been registered with customs for intellectual property protection, you are required to submit a brand authorization letter when filing for export. The purpose of this is to prove that you have legitimate rights to use the brand, thereby preventing any potential infringement risks. In such cases, the authorization letter is mandatory.
However, if your brand has not been registered for intellectual property protection with customs, is the authorization letter still necessary? The answer depends on the situation. If the destination country has strict intellectual property laws, it's strongly recommended to provide the authorization letter to avoid customs detention or infringement lawsuits. If the country has looser regulations, or if the products are produced under OEM (Original Equipment Manufacturer) arrangements, an authorization letter may not be required.
If the products are being exported under general trade terms (e.g., using a separate customs declaration or third-party export), a brand authorization letter is strictly required. Exporting branded goods without authorization in this case is considered an infringement.
In conclusion, when it comes to brand export filing, a brand authorization letter is a key document. It proves you are legally authorized to use the brand, helps avoid infringement risks, and ensures the legitimate production and sale of branded goods. Without proper authorization, your exports may be detained by customs or lead to intellectual property disputes.
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