China to KSA, what products should be prioritized?
As a rapidly growing e-commerce hotspot, the Middle East offers immense consumer potential and high internet penetration. For sellers entering this market, product selection is crucial. Key product categories to focus on include:
Fashion Products: Strong demand for clothing, accessories (e.g., watches, jewelry), and footwear—especially items that blend modern design with traditional Arab elements. Avoid revealing styles to respect local cultural and religious norms.
Home & Living: With hot climates and high import reliance, durable and eco-friendly home goods like furniture, curtains, lighting, and décor are in demand. Products with Middle Eastern design elements are especially popular.
Consumer Electronics: High demand for smartphones, laptops, tablets, wearables, and smart home devices. Tech-savvy consumers in the region drive consistent sales in this category.
Beauty & Personal Care: Strong growth in skincare, body care, perfumes, and haircare. Natural and organic products are particularly appealing. Oriental fragrances that align with Islamic culture are especially favored.
Practical Tools & Auto Accessories: Automotive parts, lighting tools, dashcams, and in-car displays are popular due to a car-centric lifestyle and a demand for convenience-oriented products.
Cultural Sensitivities to Note: Avoid packaging or product elements with exposed female imagery, the word "God," cross shapes, pig designs, hexagrams, or other culturally sensitive symbols. High-quality, tasteful packaging is preferred.
Ontask Express focuses on the Saudi special line, providing customers with efficient and reliable Saudi cargo, with a focus on the Middle East region. With overseas warehouses in Jeddah and Riyadh, along with a self-managed Chinese delivery team, we empower Chinese products to go global and benefit all humanity!