Saudi DDP, which products see increased demand during the Middle East back-to-school season?
The Middle East back-to-school season occurs twice a year: the Spring season in January-February and the Fall season in July-September. Consumers habitually engage in concentrated shopping before students return to school, creating a peak consumption period focused primarily on educational supplies.
Apparel, Footwear, and Bags: Search volumes for these items see a significant increase. Part of the back-to-school ritual involves greeting the new semester in fresh outfits. Whether it's a simple and versatile canvas backpack or a stylish leather one, they become fashion staples on campus. Popular items for the season include T-shirts, jeans, dresses, and sneakers.
School Supplies: These are essential. Beyond traditional stationery like pens, notebooks, and sticky notes, there's now a wide range of trendy options available. Smart writing tablets, multi-functional pencil cases, and cute bookmarks, for example, can make studying more efficient and fun.
Consumer Electronics (3C): This category has become a hot segment during back-to-school. Demand surges for upgrades to phones, computers, and tablets. Additionally, demand for electronics accessories like power banks, chargers, headphones, phone cases, keyboards, speakers, fitness trackers, and smartwatches is also growing rapidly. These are also strong categories for Chinese cross-border e-commerce sellers.
From students and parents to schools and teachers, consumers participating in Middle East back-to-school shopping have diverse needs. Merchants across different categories can capitalize on these opportunities by aligning with their brands and product lines. The key to achieving sales and profit growth lies in understanding consumption trends, planning ahead, and selecting the right product categories!
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