Saudi National Day is one of the most important holidays in Saudi, celebrated annually on September 23rd. It's not only a time for Saudi people to express their patriotism but also a golden period for e-commerce platforms to see a dramatic surge in sales. So, which popular categories experience a sales boom on Middle Eastern e-commerce platforms during National Day?
1. Beauty and Skincare Products
Saudi women place great importance on their appearance and image. Therefore, during National Day, they actively purchase various beauty products, including skincare, cosmetics, and haircare items. These products not only help them look more beautiful during the festivities but also make excellent gift choices.
2. Fashion and Apparel
On this special holiday, people love to dress up in beautiful clothes and accessories to showcase their fashion sense. Demand for related products among Saudi consumers is high during National Day. For instance, they often buy items featuring national flag or emblem elements to celebrate, such as T-shirts, caps, etc. Sellers can design and market products incorporating these patriotic symbols.
3. Home and Lifestyle Products
During the holiday, people enjoy decorating their homes to create a warm and festive atmosphere. Consequently, various home decor items, furniture, and kitchenware become popular purchases. Saudi consumers particularly like using products in the flag colors of green and white to decorate their houses or buy clothing in these colors. Sellers can use these two colors as the main theme in their product designs and store aesthetics for color-themed marketing, enhancing brand impression.
Additionally, sales of electronics like TVs, refrigerators, and washing machines also increase significantly during the National Day period. So, if you want to give your home a refresh...
[For sellers:] For store marketing, consider releasing products featuring National Day theme logos or theme songs, or incorporating these elements into store decorations and promotional interfaces. This increases brand awareness among consumers!
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