Shipping to Saudi, What is the consumer group of the Saudi e-commerce market?
The consumer base in Saudi's e-commerce market is characterized by a young and highly digital-savvy population. With over 70% of the population under the age of 35 and a per capita GDP exceeding $25,000, it has formed a young, high-purchasing-power consumer mainstream.
Driven by the Z generation, consumption exhibits "digital-native" characteristics. For example, 66.4% of users on the Fordeal platform are Gen Z females, who prefer practical, value-for-money goods while also showing strong demand for brand stories and social attributes.
The rise of the female economy is even more remarkable. As female labor force participation has increased to 40%, categories such as workplace attire and maternal and child products have experienced explosive growth through content penetration on platforms like TikTok. In a notable case, a beauty brand collaborating with a Saudi female KOL achieved a single live-streaming GMV exceeding $2 million, with 75% of the orders coming from first-time female online shoppers.
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