How to develop a localized operation strategy suitable for the Middle East market? Operating a localized strategy for the Middle East market requires in-depth adaptation to religious culture, consumer habits, and policy requirements. The core strategies can be advanced across multiple dimensions.
Culture and Compliance form the foundation. It's essential to strictly adhere to Islamic doctrines. Food and beauty products require "Halal" certification, and advertisements should avoid provocative scenarios. Web pages should adopt a "Arabic + English" bilingual format, as Arabic SEO directly impacts search traffic. Electrical appliances also require mandatory certifications like GCC and Saudi Saber. In the UAE, non-degradable packaging is subject to an 8% environmental tax.
In terms of Logistics, prioritize Amazon FBA. Utilizing fulfillment centers can help achieve delivery times like 48-hour delivery in the UAE and reduce handling times in Saudi. New sellers can leverage programs like the "Pre-S logistics" to reduce costs. Establishing third-party warehouses in second-tier Saudi cities can alleviate port congestion issues.
Payment systems need to align with local habits. Integrate local digital wallets like Saudi STC Pay and UAE PayBy. BNPL tools such as Tabby can increase the repurchase rate by 58%. For the 60% COD orders in Saudi, optimize nighttime delivery and return labels to increase the successful delivery rate to 75%.
Marketing must be well-timed. On social media, launch challenges like #RamadanStyle on TikTok and host "Ramadan unboxing" livestreams on Instagram paired with limited-time discounts. The Gross Merchandise Volume per live session can reach $150,000. Stock up 30 days before Ramadan and set up flash sales between 20:00-22:00, as this period can account for 35% of the annual GMV.
It's also crucial to manage risks effectively by registering for VAT on time and establishing a team where local employees constitute over 40%. Gradually transition from "selling products" to "building a brand" to construct a long-term competitive advantage.
Ontask Express has specialized in Saudi door to door one-stop services for 20 years. We are fully certified and ensure hassle-free customs clearance. With overseas warehouses and self-managed Chinese delivery teams based in Jeddah and Riyadh, we offer e-commerce-friendly logistics without appointment requirements. Our safe and reliable logistics solutions empow er your business growth in Saudi Arabia.