Cross-border e-commerce exports of daily necessities to the Middle East market are highly feasible, as this blue-ocean market is demonstrating significant potential. The Middle East has a young population structure (28% aged 15-29), an internet penetration rate exceeding 65%, and its e-commerce market size is projected to surpass $28 billion by 2025. Categories like home goods and small household appliances show particularly strong growth; for instance, Saudi's small appliance market has a CAGR of 4.27%, and sales of related products often double during Ramadan and Eid.
Successful market entry requires a strong focus on localised needs: For product selection, consider religious culture, the hot climate, and consumer stratification. For example, an Yiwu-based electronics merchant launched solar chargers adapted to the Middle East's high temperatures via Alibaba International Station, achieving single-month sales exceeding $2 million.
A Hunan Guiyang home goods company introduced custom bedroom furniture with Arabic patterns, exporting twelve containers to Saudi Arabia and the UAE within three months. For operations, prioritize platforms like Amazon Middle East (38% market share) and Noon, leveraging FBA for 2-3 day delivery, or collaborate with local KOLs for marketing. Logistics should utilize the "Air Express + Overseas Warehouses" model. Guiyang Jingangyi Home Goods, for instance, efficiently fulfilled its first order worth over 300,000 RMB by stocking goods in a Dubai overseas warehouse. Payment methods must cover COD (used in 75% of Saudi transactions) and local tools like STC Pay.
Ontask Express has specialized in Saudi door to door one-stop services for 20 years. We are fully certified and ensure hassle-free customs clearance. With overseas warehouses and self-managed Chinese delivery teams based in Jeddah and Riyadh, we offer e-commerce-friendly logistics without appointment requirements. Our safe and reliable logistics solutions empow er your business growth in Saudi Arabia.