Ramadan stands as the core annual promotion season for Middle Eastern e-commerce. In 2026, mainstream platforms have launched full-category featured campaigns tailored to localized demands, aligning with the Ramadan schedules and consumption habits of core markets such as Saudi and the United Arab Emirates, and balancing commercial promotions with compliant public welfare initiatives.
Each platform's activities have distinct focuses: Noon takes the lead with pre-sales, rolling out daily promotions, midnight discounts and other offers throughout the period, with a maximum 75% discount on grocery items, and enhanced overnight delivery services to adapt to the consumption peak. Amazon UAE and Saudi Arabia launched their campaigns on January 27 and 28 respectively, offering early access for Prime members and exclusive additional benefits in partnership with banks. They also joined hands with the Saudi Food Bank to launch charity food baskets, integrating public welfare elements into their promotions. Under the unified coordination of Saudi official authorities, all platforms carry out a 54-day licensed promotion campaign, with QR code authentication ensuring transparent discounts. In addition, home furnishing platforms like IKEA have launched substantial discounts to cater to family gathering scenarios.
The core of these campaigns aligns with Ramadan scenarios, focusing on the evening consumption peak and prioritizing categories such as groceries, home decorations and traditional clothing. In terms of payment, interest-free installments and cash on delivery are supported, with enhanced instant delivery services. For sellers, stocking up on Ramadan essentials in advance, optimizing nighttime ad placements and strictly abiding by local compliance requirements are the keys to seizing the opportunities of this peak season accurately.
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