For Middle East exports, the key to deeply developing the Saudi e‑commerce market lies in accurately understanding customer demand, which mainly focuses on four dimensions: demographics, consumption preferences, payment habits, and religious culture. These are not only prerequisites for avoiding operational risks but also the core to improving conversion rates.
Saudi customers are dominated by young people — 65% are Gen Z and millennials.
Meanwhile, expatriates account for 36% of the population, forming a dual consumer structure: local high‑spending groups and expatriate groups seeking cost‑effective products. Products and pricing must be tailored to these different segments.
In terms of consumption, the middle class in Saudi Arabia is continuously expanding, with strong emphasis on quality and experience. Popular categories include beauty, loungewear, and smart home products. Female consumption is rising, with a focus on balancing modesty and variety in clothing. Food and cosmetics must have halal certification.
For payments, although the share of Cash on Delivery (COD) has declined, it still maintains a certain presence. At the same time, Buy Now, Pay Later (BNPL) services are widely used, requiring integration with local payment gateways and e‑wallets.
In addition, customers are deeply influenced by Islamic culture. Businesses must align with Ramadan consumption patterns, avoid religious taboos, and rely on social media for customer acquisition. Consumers also value delivery speed and after‑sales response. Understanding these customer characteristics is essential to accurately adapt to the market and achieve long‑term growth.
Ontask Express has specialized in Saudi door to door one-stop services for 20 years. We are fully certified and ensure hassle-free customs clearance. With overseas warehouses and self-managed Chinese delivery teams based in Jeddah and Riyadh, we offer e-commerce-friendly logistics without appointment requirements. Our safe and reliable logistics solutions empow er your business growth in Saudi Arabia.