How does improved logistics efficiency in Saudi affect local consumers' price sensitivity?In recent years, the rapid development of Saudi's e-commerce market, driven by upgraded logistics infrastructure, has not only raised consumer expectations for fast delivery, but also helped merchants reduce operating costs. This, in turn, allows them to offer more price-competitive products, further enhancing Saudi consumers' focus on value for money and promotional offers.
Discounts and Value for Money Take Priority
Under inflationary pressure, Saudi consumers increasingly rely on promotional campaigns. 70% of surveyed consumers consider reasonable delivery times and price as their primary concerns. For example, spending on categories like food and electronics increases by 30%–70% in the lead-up to Ramadan, but shoppers are more inclined to compare prices and choose the best value options.
Balancing Quality and Price
When purchasing products, Saudi consumers consider both quality and durability. They are willing to pay a premium for high-quality, long-lasting products. As a result, cross-border sellers should emphasize product durability and quality to meet local expectations.
One consumer electronics brand, for instance, doubled its order volume by upgrading logistics with dedicated channels and free shipping, proving the effectiveness of a"price transparency + quality assurance"strategy.
Holiday-Driven Peak Spending
During holidays such as Ramadan and Eid al-Fitr, consumers expect large-scale discounts and demonstrate significantly increased purchasing power. They are more inclined to buy new products and gifts.Before Ramadan 2025, the number of transactions in Saudi reached 230 million, highlighting the importance for e-commerce platforms to stock up early and utilize air freight to avoid delivery delays.
For example, Saishikong Air Freight, with its fixed flight resources, has become a logistics partner for platforms like Amazon and Noon, helping sellers seize the festive market opportunity.
Ontask Express focuses on the Saudi special line, providing customers with efficient and reliable Saudi door to door logistics, with a focus on the Middle East region. With overseas warehouses in Jeddah and Riyadh, along with a self-managed Chinese delivery team, we empower Chinese products to go global and benefit all humanity!