How to enter the Saudi market via Saudi cargo special lines?The Saudi market offers vast potential, but significant differences in culture, regulations, and consumer habits require a tailored approach. By leveraging the localized advantages of Saudi-Cargo special lines and implementing a precise product selection strategy, businesses can significantly enhance their market competitiveness.
Religion & Culture
Clothing Design: Women's apparel must be conservative, favoring long sleeves and high necklines. During Ramadan, conservatively cut dresses account for 42% of women's clothing sales. Avoid tight-fitting or revealing designs. Incorporating traditional elements, such as embroidered hijabs, can yield up to a 50% price premium.
Prohibited Products: Items like human-shaped statues and pet dog supplies are strictly forbidden. Such categories must be completely avoided.
Ramadan & Eid al-Fitr: Smart Ramadan lamps (with built-in Quran audio) have sold over 20,000 units in a single day. Ritual gift boxes can command a 200% price premium during festive seasons.
Climate & Consumer Habits
Heat-Adapted Products: Due to extreme heat in some regions, there is strong demand for sun protection, cooling, and ventilation products. Summer clothing, breathable home goods, and outdoor gear are also popular. Interestingly, because indoor air conditioning is often set to low temperatures, long-sleeved clothing and warm indoor wear are also needed.
Quality & Brand Preference: Saudi consumers are highly quality-conscious and willing to pay more for premium products. Therefore, product quality must be guaranteed. Select suppliers and brands with a strong reputation and credible certifications. Saudi women, in particular, purchase a wide range of clothing and value design variety, quality, and frequent style updates.
Compliance & Logistics
Starting in 2025, all products must obtain PCoC (Product Certificate of Conformity) and SCoC (Shipment Certificate) through the SABER system. Post-arrival application is invalid and may result in returned shipments. Food products require SFDA certification, medical devices need special approval, and Halal certification is mandatory for relevant categories.
Service providers specializing in Saudi routes are familiar with local regulations and can assist with SABER certification, document review (such as commercial invoices and certificates of origin), and ensure compliant clearance. Saudi-dedicated lines can also streamline last-mile delivery, reducing port detention costs caused by documentation errors.
Ontask Express has specialized in Saudi door to door one-stop services for 20 years. We are fully certified and ensure hassle-free customs clearance. With overseas warehouses and self-managed Chinese delivery teams based in Jeddah and Riyadh, we offer e-commerce-friendly logistics without appointment requirements. Our safe and reliable logistics solutions empower your business growth in Saudi Arabia.