Eid al-Adha is just around the corner, are you ready to seize this golden opportunity?
As one of the most important Islamic festivals, Eid al-Adha is not only a religious peak in Saudi but also a golden period for consumer spending. With Saudi's per capita GDP exceeding $30,000 and over 60% of its population under the age of 30, cross-border sellers who accurately capture festive demand can unlock immense opportunities in this high-potential market.
Key Categories: Blending Religious Tradition with Festive Consumption
Food & Sacrificial Supplies
At the heart of Eid al-Adha is the ritual slaughter of cattle and sheep. Premium halal-certified meat gift boxes are in high demand. Market data shows that beef and lamb gift boxes with gold foil packaging are priced over $200, with leading local brand Almarai seeing sales surge by 200% during the holiday—40% of which comes from corporate bulk orders.
Meanwhile, demand for traditional sweets also spikes: sales of Halwa and Kunafe rise by 150%, with 100g mini packs emerging as a new trend catering to small household consumption. Products must meet Halal certification and comply with SFDA (Saudi Food and Drug Authority) regulations. Packaging that features religious motifs—such as images of Mecca or Arabic calligraphy with blessings—is highly favored.
Apparel & Gifts
Conservative Women's Apparel: Long-sleeve, high-neck dresses accounted for 42% of Ramadan women's clothing sales. Turkish brand LC Waikiki sells over $200 million annually with price points under $30.
Men's Custom Kandura (Thobe): Premium styles made from Egyptian cotton sell for over $2,000 and often face supply shortages.
Religious Cultural Gifts: Embroidered scarves with verses from the Qur'an carry a 50% price premium. Saudi brand Al Motahajiba sells over 500,000 units per year.
Designs should avoid revealing styles and incorporate traditional elements such as gold embroidery and geometric patterns.
Home & Electronics
Cooling Devices: Ice-cooling face masks (100,000 units/month in summer) and portable air-conditioned clothing (daily sales surpassing 10,000 units in Saudi Arabia) are key categories dominated by Chinese brands.
Smart Religious Devices: AI-powered prayer rugs with Mecca direction guidance sell for over $300, with 5,000 units sold monthly at Dubai Airport. Smart Ramadan lanterns embedded with Qur'an audio saw daily sales exceed 20,000 units during Ramadan 2024.
Ontask Express has specialized in Saudi door to door one-stop services for 20 years.With overseas warehouses and self-managed Chinese delivery teams based in Jeddah and Riyadh, we offer e-commerce-friendly logistics without appointment requirements.