Why has Noon's Yellow Friday triggered a nationwide shopping craze across the Middle East?
By offering discounts of over 50%, employing marketing strategies deeply aligned with Middle Eastern culture, and leveraging an efficient local logistics network, Noon successfully ignited massive enthusiasm among consumers in the region. During Yellow Friday 2022, traffic on Noon surged by 42.99%, with peak traffic in Saudi Arabia spiking by 60%, setting a new record for e-commerce traffic in the Middle East.
Massive Discounts:
During Yellow Friday, Noon offers discounts of up to 90% across a wide range of categories, including fashion, home décor, electronics, baby products, furniture, and kitchen appliances — drawing in a vast number of shoppers.
High Brand Recognition:
As one of the most prominent sales events in the Middle East, Yellow Friday enjoys widespread recognition and influence. It has become a much-anticipated annual shopping festival for consumers in the region.
Wide Product Selection:
Noon provides millions of product options during Yellow Friday, from trending items to limited-edition goods — giving consumers a greater chance of purchasing sought-after products at discounted prices.
High-Quality Service:
Noon is known for its efficient delivery network and excellent customer service, ensuring a smooth and enjoyable shopping experience for customers.
Innovative Marketing:
Noon also introduces creative marketing campaigns, such as World Cup score prediction games and other interactive activities, making the event more fun and engaging, and encouraging greater consumer participation.
Ontask Express has specialized in Saudi door to door one-stop services for 20 years. We are fully certified and ensure hassle-free customs clearance. With overseas warehouses and self-managed Chinese delivery teams based in Jeddah and Riyadh, we offer e-commerce-friendly logistics without appointment requirements. Our safe and reliable logistics solutions empower your business growth in Saudi Arabia.